Privacy Policy.

This Privacy Policy applies only to the emada.com marketing website. It does not govern the processing of personal data within the eMada Student Information System (“the Platform”) on behalf of our customer institutions — that processing is governed by separate Data Processing Agreements between eMada and each customer institution.

By using emada.com, you confirm that you have read, understood, and agreed to this Privacy Policy.

Emada Information Technologies LLC
107, Al Diyar Building
Al Wasl, Dubai
United Arab Emirates

Contact for privacy-related matters: info@emada.com

For the purposes of UAE Federal Decree-Law No. 45 of 2021 (“UAE PDPL”) and, where applicable, the EU General Data Protection Regulation (“GDPR”), Emada Information Technologies LLC is the Controller of personal data collected through this Website.

We collect only the personal information you voluntarily provide when interacting with the Website. We do not sell, rent, or share your data with third parties for marketing purposes.

Information you submit through forms

When you submit a demo request, contact form, feature suggestion, or other inquiry through emada.com, we may collect:

• Identity information: Full name, job title
• Contact information: Email address, phone number (where provided)
• Institutional information: Institution name, country, student population size, current Student Information System (where provided)
• Inquiry content: The message, demo request details, or feature suggestion you submit

Information collected automatically

The Website is designed to operate without analytics cookies, advertising trackers, or third-party data-sharing scripts by default. We do not currently use Google Analytics, Meta Pixel, advertising trackers, or similar profiling tools.

The Website’s hosting infrastructure may automatically log standard technical information (such as IP address, browser type, and access timestamp) solely for security, fraud prevention, and infrastructure-stability purposes. This information is not used to profile individual visitors and is retained only for the period necessary to fulfill these purposes.

Information we do not collect

• We do not collect sensitive personal data (such as health, religion, or biometric information) through this Website
• We do not knowingly collect personal data from children under the age of 18 through this Website
• We do not require account registration to browse the Website

We use the personal information you submit only for the specific purposes for which you provided it. Specifically:

We will not use your information for any other purpose without first obtaining your explicit consent.

We process your personal information based on one or more of the following legal bases:

• Consent: You have voluntarily provided your information by submitting a form on the Website
• Legitimate interests: To respond to your inquiry and to operate, secure, and improve our Website
• Legal obligation: Where processing is required to comply with applicable law

You may withdraw your consent at any time by contacting us at info@emada.com.

We do not sell, rent, or trade your personal information. We do not share your personal information with third parties for their own marketing purposes.

We may share limited personal information only in the following circumstances:

• Internal team: With authorized eMada employees and contractors on a need-to-know basis to respond to your inquiry
• Service providers: With trusted infrastructure and communication service providers (such as our email and hosting providers) bound by appropriate confidentiality and data-protection obligations
• Legal compliance: Where required by applicable law, regulation, court order, or governmental authority
• Business transfer: In the event of a merger, acquisition, or sale of assets, in which case affected individuals will be notified and given choice where required by law

eMada is established in the United Arab Emirates. Information submitted through the Website is primarily stored and processed within the UAE.

Where personal data is transferred outside its country of origin (for example, to authorized service providers in other jurisdictions), we ensure such transfers comply with applicable data protection laws, including the UAE PDPL and, where applicable, GDPR requirements for adequate safeguards.

We retain your personal information only for as long as necessary to fulfill the purpose for which it was collected, including any legal, accounting, or reporting requirements. Specifically:

• Demo request and inquiry data: Retained for up to 24 months after the last meaningful interaction, after which it is securely deleted or anonymized
• Feature suggestions: May be retained on an anonymized basis to inform product planning
• Technical security logs: Retained for a limited period necessary for security and infrastructure purposes

You may request earlier deletion of your data by contacting info@emada.com.

Rights under UAE PDPL and GDPR

• Right of access: Request confirmation of whether we process your personal data and obtain a copy
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure (“right to be forgotten”): Request deletion of your personal data, subject to legal exceptions
• Right to restriction: Request that we restrict processing of your data in certain circumstances
• Right to object: Object to processing based on our legitimate interests
• Right to data portability: Receive your personal data in a structured, commonly used format
• Right to withdraw consent: Withdraw consent at any time where processing is based on consent
• Right to lodge a complaint: File a complaint with the UAE Data Office or, where applicable, your local data protection authority

How to exercise your rights

To exercise any of these rights, please contact us at info@emada.com. We will respond within the timeframes required by applicable law (typically within 30 days under UAE PDPL and GDPR). We may need to verify your identity before processing your request.

Rights in other jurisdictions

If you are located in a jurisdiction other than the UAE or the European Economic Area, you may have additional or different rights under your local data protection laws. We are committed to honoring applicable data protection rights wherever you are located.

We implement appropriate technical and organizational measures designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption in transit, access controls, and regular security reviews.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee absolute security.

The Website may contain links to third-party websites (for example, our hosting providers, compliance bodies, or partner platforms). We are not responsible for the privacy practices or content of those third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

The Website and its services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact info@emada.com so we can take appropriate action.

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. Material changes will be communicated through a prominent notice on the Website.

We encourage you to review this Privacy Policy periodically.

If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us:

Emada Information Technologies LLC
107, Al Diyar Building
Al Wasl, Dubai
United Arab Emirates
Email: info@emada.com